“If we once begin to think of our places of work not as something divorced from the rest of life, but as communities that are a vital dimension of our existence as people, and in fact at the heart of a meaningful life, a fundamentally different idea of how a company should operate enters the picture.”
- Catherine Bell, The Awakened Company
The Awakened Company
CATHERINE BELL
An evolutionary leap from the “business is business” mantra that stifles creativity, neglects human wellbeing, and treats work as separate from the rest of life.
The Awakened Company comes at a time of crisis in the business world, as evidenced by the most recent financial meltdown, which was a cry for help from a bipolar boom-bust business model that’s failing. From a mentality of profits first and growth at all cost, those in the know in the business world are coming to the realization this approach is no longer sustainable.
The book’s premise is that work isn’t separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crises, which increasingly threaten us all. There is another way of doing business, and a shift in our behavior could in very short order fuel innovation, open up undreamed of markets, and by so doing bring prosperity to the entire planet.
The Awakened Company is different from other business books in the sense that it blends proven business practices with insight from the wisdom traditions and leaders in business thought in a way that hasn’t been done before. An awakened approach calls for a fundamental reset to today’s economy, a shift to where businesses will be measured by their state of awareness, not profitability alone.
“The Awakened Company recognizes the integral power of humane practices within business. Companies driven by noble service to stakeholders are in the position to elevate our whole world.”
“This is a must-read for those of us in the organization world”
Catherine Bell
After completing an Executive MBA from Smith School of Business, while working full time and making Partner at an executive search firm, Catherine Bell knew she had the capacity for a big undertaking. It would take a few more years of experience, but she eventually launched The Awakened Company — a management consulting firm that helps companies focus on the individual, engagement, and culture in order to improve the bottom line.
Catherine Bell is author of The Awakened Company, a revolutionary business book that was awarded the Nautilus Book Awards in Business & Leadership, a best-seller one week after its release, a best seller on Amazon, chosen as “8 of The Best Leadership Books of 2015”, and recognized as a top book combining business and mindfulness. Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, Women of Influence, and written for the UN.
She has worked around the globe from the UK to Cuba and with Fortune 500 companies to serial entrepreneurs. Catherine has an MBA from the Smith School of Business at Queen’s University, a sociology degree from Western University is certified in the Enneagram, and is a yoga instructor. She is currently a Jarislowsky Co-Fellow at the Haskayne School of Business at the University of Calgary.
Catherine now consults all over the world on how to create Awakened Companies. The Awakened Company’s aim is to Awaken The Fire within Organizations with passion, purpose, and playfulness.
“Companies are human communities. If we once begin to think of our places of work not as something divorced from the rest of life, but as communities that are a vital dimension of our existence as people, and in fact at the heart of a meaningful life, a fundamentally different idea of how a company should operate enters the picture.”
